About us
JCE South America (JCESA) owns and develops companies and businesses located in, or with a clear connection to, South America.
In parallel, we also try to capitalize on our geographical footprint to find business opportunities between Scandinavia and South America.
Our parent company JCE South America AB is headquartered in Gothenburg, Sweden, and through our local holding companies and operating subsidiaries we are also present in Chile, Brazil, Colombia, and Peru.
Our subsidiaries are active in the areas of Hardware & Distribution, Forest Products, and Real Estate Development.
JCE is a Swedish family office owned by the Ericsson family. Since 2010, JCE has been led by Hampus Ericsson who has a background from investment banking. JCE consists of the companies JCE Group, JCE South America, and JCE Forestry. For further information please visit www.jce.se.
Our focus on South America
Recognizing the vast business opportunities and entrepreneurial spirit in South America, JCESA was established by JCE as a group to navigate the complexities of different cultures, laws and regulations, political risks, and diverse views on sustainability and business ethics, inherent in overseas investments.
JCESA acts as a stable and active owner, enabling local entrepreneurs and management teams to fully develop their potential.
By applying Swedish principles for corporate governance, we ensure a harmonious integration of responsible business practices combined with local entrepreneurial spirit and expertise, fostering sustainable growth and mutual success.
OUR CORPORATE STATEMENTS
Vision
Our long-term dream
To become the leading and most reputable Nordic business and ownership partner in South America. We shall develop innovative, thriving companies that set new standards for profitable growth and responsible business practices, leaving a lasting, positive impact on both local communities and international trade alike.
Mission
How we achieve our vision
Our mission is to own and develop companies and businesses located in, or with a clear connection to, South America by partnering with local entrepreneurs and management teams, while adhering to Swedish principles of sustainability, business ethics and decentralization.
We are constantly looking for new business opportunities and through curiosity and continuous knowledge exchange, we aim to build bridges for increased collaboration and trade between countries and continents.
Core values
Sustainability
We believe that our growth and success must go hand-in-hand with the well-being of the planet and the communities we serve.
We prioritize long-term environmental and social responsibility, integrating sustainable practices and accountability into every aspect of our business.
Rather than seeking short-term gains, we focus on nurturing and growing our businesses for enduring success, while at the same time making a positive contribution to local communities.
Integrity
Adhering to the highest standards of business ethics, we promote honesty, trustworthiness, and transparency in all our dealings with business partners and other stakeholders.
We always treat people with dignity and respect, empowering employees through the delegation of responsibility and trust so that everyone feels valued and capable of making meaningful contributions.
Agility
In a constantly changing world, we prioritize agility to quickly adapt and respond to new challenges and opportunities.
We believe in the power of partnerships, allowing individual business units to operate with a high degree of autonomy while harnessing the strength of the entire group.
By working closely with local teams in a flat organizational structure characterized by open communication and inclusiveness, we foster mutual growth, knowledge exchange, and agility.
Our history
JCE has been active investing and doing business in South America in various forms since 1987, starting with Chile and then expanding to Brazil, Colombia, Uruguay, and Peru.
It started with the founder of JCE, J Christer Ericsson, a well-known Swedish entrepreneur, visiting the region on numerous occasions and early recognizing the huge potential. Thereafter, the business as such was built from the ground up by our local management teams, which has been the key to success in developing the business to what it is today.
Today, JCE is owned and managed by the second generation of the Ericsson family. JCE is an international group of companies with around 5 000 employees in total.
Key dates
1971
JCE was founded by J Christer Ericsson. “Container Safe J C Ericsson” was initially focusing on container lashings and accommodation modules for offshore applications.
1987-1990
First Chilean investments, initially focusing on forestry and fishing, followed by construction, real estate, sawmill, and hardware & distribution.
1993
JCE enters the medical clinics sector (successful exit in several steps starting 2013).
1995
Expansion of Hardware & Distribution to Brazil, given the success in Chile, and foundation of Nordtech.
1999
The Toyama brand was created in Brazil for the development of a combustion engines product line, imported from Asia.
2006
Start of Andes Biopellets, producing bagged pellets for the Chilean domestic market.
2006
Toyama Chile is started as an importer and distributor of Toyama products.
2010
Hampus Ericsson succeeds his father as head of the JCE companies.
2011
Toyama expands to Colombia.
2011
Aquabrazil was founded to import and distribute sport fishing equipment and boating accessories.
2011
Aserraderos JCE establishes a small sawmill operation in Uruguay (divested in 2023).
2012-2014
Constructora JCE’s operations are being gradually wound down due to challenging market conditions, leading JCE to exit the construction business.
2019
Houp was established to serve as the e-commerce branch of the group in Brazil.
2021
JCE South America AB becomes the parent company of all JCE’s South American businesses.
2024
JCE and Toyama expand to Peru.
At JCE, we see South America as a region full of opportunities and entrepreneurial spirit. I take pride in the strong foundation JCE has built in the region as a Swedish family office — investing and building companies in collaboration with our local partners.
Part of JCE
JCE South America is part of the family owned JCE Sphere (JCE), a Swedish family office founded in 1971, which is committed to developing and building innovative, profitable, and sustainable companies.
JCE consists of JCE Group, JCE South America and JCE Forestry, which conduct business both nationally and internationally through majority-owned companies, strategic listed holdings, and asset management.
SWEDEN
JCE South America
PO Box 53230
SE-400 16 Gothenburg
Sweden
CHILE
JCE Chile SpA Avda
Del Valle Norte 857
Hechuraba, Santiago
Chile
BRAZIL
JCE Brasil Ltda. Avda.
Juscelino Kubitschek de Oliveira,
3003 CIC, Curitiba, PR - CEP: 81270-200
Curitiba, Brazil
COLOMBIA
Equipos Toyama de Colombia S.A.S.
Carrera 68D No 25B, 40 Oficina 618
Torre Central, Bogotá
Colombia
PERU
JCE Peru S.A.C
Edificio NOS Golf San Isidro Calle
Esquilache 371, of 601, San Isidro
Lima, Peru
@JCE All Rights Reserved