JCE South America Logotype White

JCE has been active in Brazil since 1994, and in 1995 we founded our first Brazilian company – Nordtech
All our Brazilian market companies are active within the business area Hardware & Distribution, and we currently go to market through the following companies: Nordtech, Toyama, Aquabrazil, and Houp.

Most of our employees in Brazil work for our shared services company JCE Brasil Servicos Administrativos, which performs several different functions for our market companies.

Toyama do Brasil is the heart of our widespread and growing family of local Toyama sales companies and external distributors, which now spans across Latin America from Chile to Mexico. As such, Toyama do Brasil is responsible for overall product strategy, purchasing and development.

We currently have offices and warehouses in Curitiba in Southern Brazil, Manaus in the Amazons, and Navegantes and Itajai along the Southern coastline close to important shipping routes.

Our Subsidiaries →
JCE SOUTH AMERICA BRAZIL LOGOTYPE SUB

Sede

Curitiba - BRA

25°27'27.7"S
49°21'29.6"W
JCE South America Quote Yellow Bright

Our success in Brazil has come from offering the best product mix at the right prices. In addition, there is a rapidly growing demand for our Toyama products across Latin America. Today, we hold a strong market position, and our commitment to innovation and deep understanding of our customers’ needs, will propel us even further.
JCE South America Renato Fiedler Chief Executive Officer

Our Subsidiaries
Nordtech

Nordtech is a Brazilian importer and distributor of machinery, tools, and equipment used within forestry, agriculture, gardening, etc., which are sold through external resellers. The product range includes a mix of both proprietary and external brands, including Tekna, Oregon, Gardena, Duraline, Rhinomec, Maruyama, etc.

In 2025, Nordtech celebrates its 30-year anniversary since the foundation of the company.

JCESA-Nordtech-30-Anos

Headquarters             Curitiba, Brazil

Sector                              Hardware & Distribution

Founded by JCE        1995

Web page                      www.nordtech.com.br
Toyama do Brasil

Toyama’s product range includes generators, engines, chain saws, lawn mowers, various construction machinery, etc. targeted at professional and non-professional end-users. Its products are mainly manufactured by suppliers in Asia and sold throughout Latin America under the Toyama brand. Toyama do Brasil also has a local subsidiary in Manaus named Toyama da Amazonia.

In 2024, Toyama celebrated its 25-year anniversary since the launch of the brand in 1999.

JCESA-Selos-25-Anos-Toyama

Headquarters             Curitiba, Brazil

Sector                              Hardware & Distribution

Founded by JCE        2005

Web page                      www.toyama.com.br
Aquabrazil

Aquabrazil imports various equipment for the recreational fishing and nautical markets, which is sold through external resellers and online all over Brazil. The product range includes a mix of proprietary and external brands.

Headquarters             Curitiba, Brazil

Sector                              Hardware & Distribution

Founded by JCE        2011

Web page                      www.aquabrazil.com.br
Houp

Houp is an e-commerce company launched in 2019 selling products online from mainly Nordtech, Toyama and Aquabrazil.

Headquarters             Curitiba, Brazil

Sector                              Hardware & Distribution

Founded by JCE        2019

Web page                      www.houp.com.br
About us

Business areas
Countries
Contacts
JCE FLAG

SWEDEN

JCE South America 
PO Box 53230
SE-400 16 Gothenburg
Sweden

CHILE

JCE Chile SpA Avda 
Del Valle Norte 857
Hechuraba, Santiago
Chile

BRAZIL

JCE Brasil Ltda. Avda. 
Juscelino Kubitschek de Oliveira,
3003 CIC, Curitiba, PR - CEP: 81270-200
Curitiba, Brazil

COLOMBIA

Equipos Toyama de Colombia S.A.S.
Carrera 68D No 25B, 40 Oficina 618
Torre Central, Bogotá
Colombia

PERU

JCE Peru S.A.C
Edificio NOS Golf San Isidro Calle
Esquilache 371, of 601, San Isidro
Lima, Peru

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